Built for professionals who put clients first

Booker is scheduling software for service professionals — from sole traders to small practices. Therapists, coaches, tutors, trainers, and anyone who'd rather spend time with clients than doing admin.

Why Booker exists

Most scheduling tools are built for large businesses — complex dashboards, enterprise features, and pricing that assumes you have a receptionist and a marketing budget.

If you're a sole trader or running a small practice, that's not your world. You need something simple that handles the admin so you can focus on your clients.

That's what Booker does. One booking link, automatic reminders, online payments, and a professional presence — without the complexity or the price tag of enterprise software. Whether you work alone or with a small team.

What we believe

Simple beats complex

Software should save you time, not create new work. Every feature in Booker earns its place by making your day easier.

Transparent pricing

One flat price. No per-client fees, no per-appointment charges, no hidden costs. You know what you're paying before you start.

Your data is yours

Fully GDPR compliant. Encrypted, UK-hosted, and never sold or shared. You and your clients can export everything at any time.

Built with care

Booker is independently built and funded. No venture capital, no pressure to grow at all costs. We build what's right for the people who use it.

Who it's for

Booker is for anyone who manages their own appointments and wants to spend less time on admin. That includes:

Therapists & counsellors
Coaches & mentors
Tutors & teachers
Personal trainers
Yoga & Pilates instructors
Consultants
Physiotherapists
Massage therapists
Hairdressers & beauty therapists
Nutritionists & dietitians
Photographers
Driving instructors

If you book appointments and work for yourself, Booker is built for you.

Start your free trial today

30 days, every feature, no card. Set up your services and share your link before your next client.

£8 a month after the trial. Cancel anytime.

Sole Trader Plus is free while in preview

Booker Tools, our desktop app, writes up your session notes from your calls with the audio kept on your computer, and the AI assistant has no fixed monthly allowance. Connecting Claude and ChatGPT, and recordings in the web app, are coming soon. £15 a month when it launches, Sole Trader included. Join Plus during the preview (joining opens soon in Settings) and you keep the early-bird price, below the standard Plus price, for as long as you stay subscribed.

One email when the Sole Trader Plus plan launches. Nothing else.